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Business Ranking for Local Search Results
Many people have heard the term Search Engine Optmization(SEO), but few understand exactly what it means for their site. A site which has been search engine optimized is not guaranteed to rank highly in search results. Let’s look at what you can expect from an SEO’ed site.
Pay-Per-Click (PPC), otherwise known as Search Engine Marketing is a form of online advertising that drives highly targeted customers to your website. It consists of creating and placing ads along side search engine results for keywords that relate to your business. Potential customers see your ad(s) when they type a word or phrase into the search engines related to your business.