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Business Ranking for Local Search Results
Many people have heard the term Search Engine Optmization(SEO), but few understand exactly what it means for their site. A site which has been search engine optimized is not guaranteed to rank highly in search results. Let’s look at what you can expect from an SEO’ed site.
Google has one very important key concept that you, as an internet advertiser, need to be aware of if you ever plan on succeeding with pay-per-click 
online advertising. Get this right and Google will actually reward you by giving you less expensive clicks, higher rankings and more customer exposure. Get it wrong and you, like many, will suffer the consequences of paying too much, ranking less often and therefore allowing your competition to devour you.