
My pal Jessica was shopping for lavender window blinds on the web. She left without buying.
Then for the next several weeks, she saw banner ads for lavender window blinds on…. Huffington Post, FOX News, various discussion boards. Everywhere.
If they can’t get Jessica to buy the first time, they can get her later. It’s called “remarketing,” or “retargeting.”
* Why it works *
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Do you use Google Adwords to advertise your business? If so then you know how easy it is to setup an account, pick keywords, build ad groups and start generating traffic to your website. You also know just how easy it is to spend money with pay-per-click advertising, but are you producing any profit?
7 ways a Google Adwords consultant can make your campaigns more profitable. Read Full Article