As I manage advertising campaigns in the wee hours of this Wednesday morning I have noticed a flyer from Google lying on the corner of my desk. This particular piece of marketing material is about their somewhat new program called Adwords Express for small business. I understand the consequences of using this “express marketing system” but then I begin to think of the benefits it may offer to businesses that simply want online marketing. This could quite possible the easiest way to advertise online.
Match
Adwords had been kicking my butt and sucking my bank account dry for so long I began to believe making money using pay-per-click advertising was a myth.
I had tried new landing pages, keywords, targeting, search advertising, display advertising (known then as the content network), broad match, phrase match etc and was losing ground quickly. I was tired, confused, aggravated and wanted to call it quits until I learned a valuable lesson.