Google Adwords is the most immediate and predictable way to advertise your website on the internet. Do it properly and you can grow your business bountifully. Do it wrong and you could lose your a*$. Most advertisers find it in their best interest to hire a professional. You can choose an Adwords Certified Partner or a Qualified Individual to help you make the most of your investment, but what is the difference?
Campaigns
Adwords had been kicking my butt and sucking my bank account dry for so long I began to believe making money using pay-per-click advertising was a myth.
I had tried new landing pages, keywords, targeting, search advertising, display advertising (known then as the content network), broad match, phrase match etc and was losing ground quickly. I was tired, confused, aggravated and wanted to call it quits until I learned a valuable lesson.