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Articles

Adwords Express: Good vs. Bad

January 18, 2012

As I manage advertising campaigns in the wee hours of this Wednesday morning I have noticed a flyer from Google lying on the corner of my desk. This particular piece of marketing material is about their somewhat new program called Adwords Express for small business. I understand the consequences of using this “express marketing system” but then I begin to think of the benefits it may offer to businesses that simply want online marketing. This could quite possible the easiest way to advertise online.

Here is my take on Adwords Express

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Learn to Use the Google Adwords Dimension Tab – The Pros Do!

August 30, 2011

Professional PPC Managers and serious do-it-yourselfers – pay attention. Some of you are up to speed, but I would say that the majority aren’t! The Adwords Dimension tab can save you and/or your client’s loads of wasted money. I have literally saved tens of thousands of dollars using the data supplied through this tool!

What is the Dimension tab?

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Adwords Certified Partner vs Qualified Individual – What’s the “Real” Difference?

August 24, 2011

Google Adwords is the most immediate and predictable way to advertise your website on the internet. Do it properly and you can grow your business bountifully. Do it wrong and you could lose your a*$. Most advertisers find it in their best interest to hire a professional. You can choose an Adwords Certified Partner or a Qualified Individual [...]

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Killing Keywords & Plugging Holes!

July 27, 2011

Adwords had been kicking my butt and sucking my bank account dry for so long I began to believe making money using pay-per-click advertising was a myth. I had tried new landing pages, keywords, targeting, search advertising, display advertising (known then as the content network), broad match, phrase match etc and was losing ground quickly. [...]

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Google Re-Marketing – Great for Sales & Super Targeted Branding!

May 31, 2011

My pal Jessica was shopping for lavender window blinds on the web. She left without buying. Then for the next several weeks, she saw banner ads for lavender window blinds on…. Huffington Post, FOX News, various discussion boards. Everywhere. If they can’t get Jessica to buy the first time, they can get her later. It’s [...]

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2 Telltale Signs of a Poor Performing Adwords Campaign

May 17, 2011

Is your Adwords campaign making you money or are you simply buying advertising? Do not think for a minute that just because your website traffic has increased by leaps and bounds that your Adwords campaign is performing at its full potential. In order to insure profitability you must continually plug the holes.

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What an Adwords Specialist Can Do for You?

April 18, 2011

Do you use Google Adwords to advertise your business? If so then you know how easy it is to setup an account, pick keywords, build ad groups and start generating traffic to your website. You also know just how easy it is to spend money with pay-per-click advertising, but are you producing any profit? 7 [...]

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Should I Hire an Adwords PPC Company or Do-it-Myself?

March 15, 2011

Your decision all comes down to how much time, expertise and advertising budget you plan to invest. The top 3 reasons businesses hire a professional pay-per-click management company.

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Before You Advertise in Cookeville, Know the Facts!

January 15, 2011

What forms of advertising are available to you in Cookeville? Should you advertise your local business Offline or Online? You can better decide that once you understand the buying process a person goes through before spending money on a service or a product. It could take days, even years for a person to go through [...]

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How to Search Engine Optimize Your Website in Laymens Terms

December 10, 2010

There are serious misconceptions floating around about how hard it is to search engine optimize (SEO) your website for improved indexing and ranking with the search engines. I will attempt to sum it up, in “country boy terminology”, and hopefully you will see clearly how to search engine optimize your website properly. The Meat & [...]

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